{"id":1400,"date":"2025-01-14T17:06:29","date_gmt":"2025-01-14T17:06:29","guid":{"rendered":"https:\/\/scaleupfranchise.com\/?page_id=1400"},"modified":"2025-01-19T14:58:47","modified_gmt":"2025-01-19T14:58:47","slug":"antonio-castro","status":"publish","type":"page","link":"https:\/\/scaleupfranchise.com\/eng\/antonio-castro\/","title":{"rendered":"Antonio Castro"},"content":{"rendered":"
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Antonio Castro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategy\u00a0Advisor<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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20 years of experience as a consultant, manager and trainer and for the last 12 years, combining the 3 functions at the same time, in which I have collaborated with more than 70 clients, from large multinationals with subsidiaries in Spain to medium and small Spanish companies.

I bring my experience to lead or help the General Management in all areas of management and Commercial Strategy, either as a consultant, trainer or in Interim Management tasks.

I help to analyze, design or implement Business Models; the strategy, positioning, policies and commercial offer; market segmentation; the Distribution Network Model; adapt the assortment to a strategy by category; structure the organization and establish processes and commercial operations aligned to the objectives of the companies.

Some of the sectors and companies I have collaborated with are FMCG (Danone, Kellogg's, Unilever and Johnson Wax), Retail (Media Markt, Miquel Alimentaci\u00f3 - GM Cash, Fnac, GS Autobat), Sports and Fashion (New Balance), Food (Lactalis, Arias, Bonduelle, Marfr\u00edo), Beverages (Gonzalez Byass, Mahou - San Miguel, Pernod Ricard), Ceramics and Building Materials (Navarti, Alaplana, Compac), Pharmaceuticals (Unnefar, Cofano, Cofaga, Cofarle and Johnson Wax), Cofaga, Cofarle and Pharmaceutical Associations), in Industrial companies (Finsa, Levantina, Reig Mart\u00ed, Projar), Services and Technology companies (TLR Soft, IESIDE Business School, Secopsa, La Manga Club, Colabora), Purchasing and Services Centers (Giro180, Grupo G5, Ancofe), in the creation of new business projects (Giro180, Galifutbol, Prevepharma) and in tutoring new entrepreneurs in their Business Models.

During all these years I have been an active member and director of different business associations such as AJE and Asecode (Sports Retail Sector) and I have actively participated in the creation of G5, Central de Negocios del sector de retail deportivo, which brings together 5 purchasing centers and 400 stores in the sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Antonio Castro Strategy\u00a0Advisor 20 a\u00f1os de experiencia como consultor, directivo y formador y desde los \u00faltimos 12 a\u00f1os, combinando al mismo tiempo las 3 funciones, en los que he colaborado con m\u00e1s de 70 clientes, desde grandes multinacionales con filiales en Espa\u00f1a a medianas y peque\u00f1as empresas espa\u00f1olas. Aporto mi experiencia para liderar o ayudar a la Direcci\u00f3n General en todos los \u00e1mbitos de la direcci\u00f3n y la Estrategia Comercial, tanto como consultor, formador o en labores de Interim Management. Ayudo a analizar, dise\u00f1ar o implementar Modelos de Negocio; la estrategia, posicionamiento, pol\u00edticas y oferta comercial; la segmentaci\u00f3n de Mercado; el Modelo de Red de Distribuci\u00f3n; adecuar el surtido a una estrategia por categor\u00eda; estructurar la organizaci\u00f3n y establecer procesos y operativa comercial alineados a los objetivos de las empresas. Algunos de los sectores y empresas con las que he colaborado son Gran Consumo (Danone, Kellogg\u00b4s, Unilever y Johnson Wax), Retail (Media Markt, Miquel Alimentaci\u00f3 – GM Cash, Fnac, GS Autobat), Deportes y Moda (New Balance), Alimentaci\u00f3n (Lactalis, Arias, Bonduelle, Marfr\u00edo), Bebidas (Gonzalez Byass, Mahou – San Miguel, Pernod Ricard), Cer\u00e1mica y Material de Construcci\u00f3n (Navarti, Alaplana, Compac), Farmacia (Unnefar, Cofano, Cofaga, Cofarle y Colegios Farmac\u00e9uticos), en empresas Industriales (Finsa, Levantina, Reig Mart\u00ed, Projar), empresas de Servicios y Tecnolog\u00eda (TLR Soft, IESIDE escuela de Negocios, Secopsa, La Manga Club, Colabora), Centrales de Compras y servicios (Giro180, Grupo G5, Ancofe), en la creaci\u00f3n de nuevos proyectos empresariales (Giro180, Galifutbol, Prevepharma) y en tutorizar a nuevos emprendedores en sus Modelos de Negocio. Durante todos estos a\u00f1os he sido miembro activo y directivo de diferentes asociaciones empresariales como AJE y Asecode (Sector Retail Deportivo) y he participado activamente en la creaci\u00f3n de G5, Central de Negocios del sector de retail deportivo, que aglutina a 5 centrales de compra y 400 tiendas del sector.<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-1400","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/scaleupfranchise.com\/eng\/wp-json\/wp\/v2\/pages\/1400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scaleupfranchise.com\/eng\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/scaleupfranchise.com\/eng\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/scaleupfranchise.com\/eng\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/scaleupfranchise.com\/eng\/wp-json\/wp\/v2\/comments?post=1400"}],"version-history":[{"count":22,"href":"https:\/\/scaleupfranchise.com\/eng\/wp-json\/wp\/v2\/pages\/1400\/revisions"}],"predecessor-version":[{"id":2100,"href":"https:\/\/scaleupfranchise.com\/eng\/wp-json\/wp\/v2\/pages\/1400\/revisions\/2100"}],"wp:attachment":[{"href":"https:\/\/scaleupfranchise.com\/eng\/wp-json\/wp\/v2\/media?parent=1400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}